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The latest announcements, press coverage, and media resources for journalists and partners.

Press Release

Infinite Reality surpasses 150 million interactions in immersive experiences built for brands

April 8, 2025

5 min read

Infinite Reality surpasses 150 million interactions in immersive experiences built for brands

Infinite Reality surpassed 150 million consumer interactions inside its web-based 3D experiences

Press Release

Infinite Reality now available on Google Cloud Marketplace; scaling access to immersive 3D experiences for business of all sizes

April 2, 2025

5 min read

Infinite Reality now available on Google Cloud Marketplace; scaling access to immersive 3D experiences for business of all sizes

Infinite Reality is now available on Google Cloud Marketplace

Press Release

Infinite Reality acquires iconic music service Napster

March 25, 2025

5 min read

Infinite Reality acquires iconic music service Napster

In the $207 million deal, iR will expand and reimagine Napster, empowering artists with new monetization and engagement capabilities

Press Release

Laura Mercier launches luxury beauty experience for Apple Vision Pro with Obsess, an Infinite Reality™ company

February 10, 2025

5 min read

Laura Mercier launches luxury beauty experience for Apple Vision Pro with Obsess, an Infinite Reality™ company

New visionOS App Features 3D Product Unboxing; Transporting Visitors to Immersive Laura Mercier Boutiques in New York and Paris

Press Release

Infinite Reality enters into definitive agreement to acquire virtual shopping platform Obsess

January 23, 2025

5 min read

Infinite Reality enters into definitive agreement to acquire virtual shopping platform Obsess

Infinite Reality today announced it has entered into a definitive agreement to acquire Obsess, a premier virtual shopping platform.

Press Release

Infinite Reality launches immersive digital twin for DMCC’s Crypto Centre in Dubai

December 17, 2024

5 min read

Infinite Reality launches immersive digital twin for DMCC’s Crypto Centre in Dubai

Infinite Reality (iR)™ announced today the launch of the DMCC Crypto Centre virtual experience.

Press Release

The United States Air Force and the Drone Racing League expand talent recruitment efforts with their inaugural drone racing championship event taking flight in 2025

October 22, 2024

5 min read

The United States Air Force and the Drone Racing League expand talent recruitment efforts with their inaugural drone racing championship event taking flight in 2025

The DRL U.S. Air Force Miami Invitational slated for February 1, 2025 at loanDepot Park; Tickets on sale on Tuesday, October 22nd at 8 AM ET

Press Release

UAE Ministry of Finance partners with Infinite Reality to spearhead the creation and adoption of immersive environments

October 17, 2024

5 min read

UAE Ministry of Finance partners with Infinite Reality to spearhead the creation and adoption of immersive environments

Partnership demonstrates how custom digital twin technologies can enhance organizational preparedness, employee education, and more.

Press Release

Infinite Reality and Pairpoint to unveil mixed reality experience at GITEX Global in Dubai

October 14, 2024

5 min read

Infinite Reality and Pairpoint to unveil mixed reality experience at GITEX Global in Dubai

Infinite Reality to showcase first of its kind AI speech-to-speech avatar sales associate in the Apple Vision Pro

Press Release

Infinite Reality surpasses 150 million interactions in immersive experiences built for brands

Infinite Reality now available on Google Cloud Marketplace; scaling access to immersive 3D experiences for business of all sizes

Infinite Reality acquires iconic music service Napster

Laura Mercier launches luxury beauty experience for Apple Vision Pro with Obsess, an Infinite Reality™ company

Infinite Reality enters into definitive agreement to acquire virtual shopping platform Obsess

Infinite Reality launches immersive digital twin for DMCC’s Crypto Centre in Dubai

The United States Air Force and the Drone Racing League expand talent recruitment efforts with their inaugural drone racing championship event taking flight in 2025

UAE Ministry of Finance partners with Infinite Reality to spearhead the creation and adoption of immersive environments

Infinite Reality and Pairpoint to unveil mixed reality experience at GITEX Global in Dubai

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We’re one email away.

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Press Release

Infinite Reality surpasses 150 million interactions in immersive experiences built for brands

Infinite Reality now available on Google Cloud Marketplace; scaling access to immersive 3D experiences for business of all sizes

Infinite Reality acquires iconic music service Napster

Laura Mercier launches luxury beauty experience for Apple Vision Pro with Obsess, an Infinite Reality™ company

Infinite Reality enters into definitive agreement to acquire virtual shopping platform Obsess

Infinite Reality launches immersive digital twin for DMCC’s Crypto Centre in Dubai

The United States Air Force and the Drone Racing League expand talent recruitment efforts with their inaugural drone racing championship event taking flight in 2025

UAE Ministry of Finance partners with Infinite Reality to spearhead the creation and adoption of immersive environments

Infinite Reality and Pairpoint to unveil mixed reality experience at GITEX Global in Dubai

Need more?We’re one email away.

Send an inquiry

Need more?
We’re one email away.