Newsroom

Press Release

The latest announcements, press coverage, and media resources for journalists and partners.

Napster partners with Fenerbahçe SK to launch 3D, AI-powered virtual store for its millions of global fans—exclusively through Fenerium
August 26, 2025
5 min read

Napster partners with Fenerbahçe SK to launch 3D, AI-powered virtual store for its millions of global fans—exclusively through Fenerium

Napster Partners with Fenerbahçe SK to Launch 3D, AI-Powered Virtual Store For Its Millions of Global Fans

Napster launches Napster Companion and Napster View: integrated software and hardware tools for real-time video chat with embodied AI assistants
June 25, 2025
5 min read

Napster launches Napster Companion and Napster View: integrated software and hardware tools for real-time video chat with embodied AI assistants

Napster today introduced two products: Napster Companion and Napster View.

SL Benfica launches first-ever immersive store with AI concierge powered by Infinite Reality
June 11, 2025
5 min read

SL Benfica launches first-ever immersive store with AI concierge powered by Infinite Reality

SL Benfica Launches First-Ever Immersive Store with AI Concierge Powered by Infinite Reality

Napster is back—ready to disrupt AI, commerce, and culture
May 15, 2025
5 min read

Napster is back—ready to disrupt AI, commerce, and culture

Infinite Reality to rebrand as Napster Corporation; Launches an AI-powered platform that transforms a traditional website

Infinite Reality to acquire agentic AI company Touchcast for $500M in a deal that values Infinite Reality at $15.5B
April 16, 2025
5 min read

Infinite Reality to acquire agentic AI company Touchcast for $500M in a deal that values Infinite Reality at $15.5B

Infinite Reality has entered into a definitive agreement to acquire Touchcast, a pioneering agentic AI company, for $500 million.

Infinite Reality surpasses 150 million interactions in immersive experiences built for brands
April 8, 2025
5 min read

Infinite Reality surpasses 150 million interactions in immersive experiences built for brands

Infinite Reality surpassed 150 million consumer interactions inside its web-based 3D experiences

Infinite Reality now available on Google Cloud Marketplace; scaling access to immersive 3D experiences for business of all sizes
April 2, 2025
5 min read

Infinite Reality now available on Google Cloud Marketplace; scaling access to immersive 3D experiences for business of all sizes

Infinite Reality is now available on Google Cloud Marketplace

Infinite Reality acquires iconic music service Napster
March 25, 2025
5 min read

Infinite Reality acquires iconic music service Napster

In the $207 million deal, iR will expand and reimagine Napster, empowering artists with new monetization and engagement capabilities

Laura Mercier launches luxury beauty experience for Apple Vision Pro with Obsess, an Infinite Reality™ company
February 10, 2025
5 min read

Laura Mercier launches luxury beauty experience for Apple Vision Pro with Obsess, an Infinite Reality™ company

New visionOS App Features 3D Product Unboxing; Transporting Visitors to Immersive Laura Mercier Boutiques in New York and Paris

join us

Need more?
We’re one email away.

Our PR team responds to all media inquiries within 24 hours. Reach out for any of the following:

Headshots & exec photos
Video & B-roll
Interview requests
Quotes & comments
Fact-checking
Embargoed briefings

Send an inquiry

Icon