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The latest announcements, press coverage, and media resources for journalists and partners.

Napster is back—ready to disrupt AI, commerce, and culture

May 15, 2025

5 min read

Napster is back—ready to disrupt AI, commerce, and culture

Infinite Reality to rebrand as Napster Corporation; Launches an AI-powered platform that transforms a traditional website

Press Release

April 24, 2025

5 min read

Statement from Infinite Reality

Following high media interest, Infinite Reality’s $3B investor has come forward with an official statement.

Press Release

Infinite Reality to acquire agentic AI company Touchcast for $500M in a deal that values Infinite Reality at $15.5B

April 16, 2025

5 min read

Infinite Reality to acquire agentic AI company Touchcast for $500M in a deal that values Infinite Reality at $15.5B

Infinite Reality has entered into a definitive agreement to acquire Touchcast, a pioneering agentic AI company, for $500 million.

Press Release

Infinite Reality surpasses 150 million interactions in immersive experiences built for brands

April 8, 2025

5 min read

Infinite Reality surpasses 150 million interactions in immersive experiences built for brands

Infinite Reality surpassed 150 million consumer interactions inside its web-based 3D experiences

Press Release

Infinite Reality now available on Google Cloud Marketplace; scaling access to immersive 3D experiences for business of all sizes

April 2, 2025

5 min read

Infinite Reality now available on Google Cloud Marketplace; scaling access to immersive 3D experiences for business of all sizes

Infinite Reality is now available on Google Cloud Marketplace

Press Release

Infinite Reality acquires iconic music service Napster

March 25, 2025

5 min read

Infinite Reality acquires iconic music service Napster

In the $207 million deal, iR will expand and reimagine Napster, empowering artists with new monetization and engagement capabilities

Press Release

Laura Mercier launches luxury beauty experience for Apple Vision Pro with Obsess, an Infinite Reality™ company

February 10, 2025

5 min read

Laura Mercier launches luxury beauty experience for Apple Vision Pro with Obsess, an Infinite Reality™ company

New visionOS App Features 3D Product Unboxing; Transporting Visitors to Immersive Laura Mercier Boutiques in New York and Paris

Press Release

Infinite Reality enters into definitive agreement to acquire virtual shopping platform Obsess

January 23, 2025

5 min read

Infinite Reality enters into definitive agreement to acquire virtual shopping platform Obsess

Infinite Reality today announced it has entered into a definitive agreement to acquire Obsess, a premier virtual shopping platform.

Press Release

Infinite Reality raises $3 billion; moves valuation to $12.25 billion

January 8, 2025

5 min read

Infinite Reality raises $3 billion; moves valuation to $12.25 billion

Infinite Reality announced the closing of a $3 billion round of funding, moving its valuation to $12.25 billion.

Press Release

Napster is back—ready to disrupt AI, commerce, and culture

Statement from Infinite Reality

Infinite Reality to acquire agentic AI company Touchcast for $500M in a deal that values Infinite Reality at $15.5B

Infinite Reality surpasses 150 million interactions in immersive experiences built for brands

Infinite Reality now available on Google Cloud Marketplace; scaling access to immersive 3D experiences for business of all sizes

Infinite Reality acquires iconic music service Napster

Laura Mercier launches luxury beauty experience for Apple Vision Pro with Obsess, an Infinite Reality™ company

Infinite Reality enters into definitive agreement to acquire virtual shopping platform Obsess

Infinite Reality raises $3 billion; moves valuation to $12.25 billion

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We’re one email away.

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Press Release

Napster is back—ready to disrupt AI, commerce, and culture

Statement from Infinite Reality

Infinite Reality to acquire agentic AI company Touchcast for $500M in a deal that values Infinite Reality at $15.5B

Infinite Reality surpasses 150 million interactions in immersive experiences built for brands

Infinite Reality now available on Google Cloud Marketplace; scaling access to immersive 3D experiences for business of all sizes

Infinite Reality acquires iconic music service Napster

Laura Mercier launches luxury beauty experience for Apple Vision Pro with Obsess, an Infinite Reality™ company

Infinite Reality enters into definitive agreement to acquire virtual shopping platform Obsess

Infinite Reality raises $3 billion; moves valuation to $12.25 billion

Need more?We’re one email away.

Send an inquiry

Need more?
We’re one email away.