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Turning Fans Into Buyers at the Formula 1 Belgian Grand Prix
September 14, 2026

Turning Fans Into Buyers at the Formula 1 Belgian Grand Prix

In 60 days, Jack, an AI concierge built on the Napster API, held 54,647 conversations in 21 languages, lifted checkout clickthroughs by 70%, and helped generate an anticipated $623,000 (€539,000) in additional revenue for Spa Grand Prix.

How leading sports clubs are powering the future of retail with AI Companions
June 3, 2026
4 min Read

How leading sports clubs are powering the future of retail with AI Companions

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