Napster API, a platform for building AI agents with lifelike video presence, real-time voice, and persistent memory starting at $0.01 per minute, is now available to purchase directly at napster.com via a self-service model. Developers get $6 in free credits at signup to start building.

Launched in May, the API builds AI agents with a persistent identity, a face, a voice,  memory of past conversations, and tools to take action on your behalf. The same agent shows up on your website, in your apps, and over the phone. That's an Omniagent: one API, one agent, every channel. The face can be one of more than 2,000 ready-made avatars, or generated from a single image. Use a photo of a real person, and you can create their digital twin.

The API remains available on Microsoft Marketplace as an Azure Native Solution, with procurement, billing, and governance run through Azure for enterprise customers. For developers who aren't on Azure, the new self-service framework is a faster way to test-drive Napster API and build your own video-enabled AI agent.

Create an account on the Napster developer site, and $6 in credits lands in your balance. At a penny per minute on your own LLM deployment, that is roughly 600 minutes of live agent time before you spend anything. From there, add credits from the billing page and set up auto-recharge to keep your balance topped up.

Why video agents? Simple: Conversational AI is more engaging and leads to better customer outcomes than standard web experiences. Napster's AI concierge for the Formula 1 Belgian Grand Prix lifted checkout clickthroughs 70% over its first 30 days of deployment. The launch of the self-service model gives anyone the opportunity to see what value they can unlock with this technology too.

What you build is up to you. Participants at the Napster hackathon put video agents to work on retail experiences, security operations, and customer service handoff. Somebody even built one to score little league baseball games, which is part of why self-service is so important: The interesting applications for this technology are not all going to come from teams with enterprise cloud contracts, and now they don't have to.

Napster has been lowering barriers to access since 1999. Back then, it was music. Now, it's the tools for building what comes next.

Sign up at napster.com/developer.